What better character for a product called Hershey’s ReeseSticks than a stick character? In this campaign we wanted to show the yummy inside of the candy, so we created fun ways for the characters to break. Carl Willat did the animation. He brilliantly brought these characters to life while making them so appealing. The hardest part was getting the chocolate to look like, well, chocolate. But it does. Look for yourself.

Client:
Hersheys

Title:
Skiing

Director:
Carl Willat