Canon came out with a small battery powered printer that can print pictures in 85 seconds. Our concept was to show how you could print easily and quickly, anywhere, essentially transforming that location into an 85 second photo lab. We shot this campaign in Rio De Janiero, which has such spectacular light that the film looks juicy. Canon liked that. After all, they are about strong and vibrant colors, you know? This product did so well, they did not produce enough in time to fill the shelves for re-orders.

Client:
Canon

Title:
Italian Woman

Director:
Andrucha Waddington