This was the first spot in a campaign that won the David Ogilvy award. Voted best campaign for the year within the entire Ogilvy worldwide network this work positioned a stodgy "traditional" insurance company as the only one that encouraged risk. Executed off a brilliant strategy by Tony Wright, "the greatest risk is not taking one" was a true disruption within the insurance category.

Client:
AIG

Title:
Space

Director:
Steve Biegel, Ron Rosen

Editor:
Yvette Piñero