This campaign was all about honesty and empowerment. With an insight that, to be great, you had to take risk. The work itself had to live that philosophy and be risky. This way it becomes a true extension of the brand. We also made sure to be honest with the audience. Real footage, and we even got Jackie Robinson’s widow, Rachel, to come into the studio and record the voice over. She was moved, to have Jackie be part of this message of risk taking. We were moved to have her.

Client:
AIG

Title:
Jackie Robinson

Directors:
Steve Biegel, Jeroen Bours

Editor:
Brendan Sherman