He took a risk by being different. By wearing pink satin. By shaking his hips when he performed. In fact, he faced being blacklisted by Ed Sullivan if he continued to wiggle on stage. What did Elvis do? He became the KING. The one regret I have with this spot is never showing Elvis’s face. As my mother put it, "how dare you make a commercial with Elvis and not show his beautiful face?" "I was concentrating on his hips, mom” I said, before whispering under my breath "!$#&, she's right."

Client:
AIG

Title:
Elvis

Directors:
Steve Biegel, Jeroen Bours

Editor:
Brendan Sherman