The goal of this spot was to show risk taking is important in everyday life. Filmed in a college outside of Boston, Errol Morris created a moving piece of film based on a story all of us face. Do we have the courage to take that leap? Without taking that step, we accomplish nothing. After auditioning fifty or so A-list voice over’s, we chose the friend of the assistant editor who was a bartender at the time. We liked the scratch track and went with it. I wrote the copy at the editor’s suite and presented it on the rough cut to the client. Never satisfied, the spot is not finished until it airs, I believe.

Client:
AIG

Title:
Diving Board

Director:
Erol Morris

Editor:
Hank Corwin