Client:
Renewable Lubricants

Services Rendered:
Web ideation
Package design
Naming
Display design
Multimedia Design
Sales Collateral

Renewable Lubricants, Inc. approached Scarlet Heifer looking for help in transforming the product line into a truly branded concept to attract investment capital for expansion. I identified a brand idea that works equally well across the company’s B2B and B2C targets and demonstrated how the product proposition gains exponentially greater value when it is perceived as a well developed brand, operating in multiple media.